Give this a moment’s thought: Is what you heard at the birthday party of a friend last night worth tweeting about…or adding to your Facebook post?
It is if it’s important. Newsworthy…good or bad. For example, a friend at a birthday party I attended recently mesmerized all those standing within earshot with her description of why she wasn’t going back to a certain restaurant…and was very specific about why everyone listening should pay attention about what she had to say. “Bad service, high prices, limited menu.”
My friend detailed what she had ordered, what she got, when she got it, and the manner in which she (and her husband) were treated while they were there. This is a fairly well-known upscale restaurant that nearly everyone at the gathering either knew about or had eaten at sometime in the past.
She went on to compare it to the various other restaurants of similar class and price where she and her husband, or a group have eaten recently. Then, back with a vengeance, she pounced on the restaurant that had so earned her snub…”and we’re never, ever going there again. Wouldn’t recommend it to my worst enemy, let alone a friend.”
And…you’ve probably guessed it by now…not only did she blast this restaurant to her friends at the birthday party, her minus zero rating also went out in a Facebook post, and all her friends got a tweet. Ouch. In times like these, (or any other time really) that kind of communication — or should we call it ex-communication — can really hurt.
Moral of this story: Networking is networking. A friend telling a friend, who tells and acquaintance. Only today word gets around as the links are a lot faster, closer and further spread. So don’t let this happen to you. Maybe you’re not in the restaurant business, but whatever business you’re in, quality, service, and delivery are even more critical.
My friend, copywriter Ray Edwards, says in a recent post, that it’s important not to look or feel desperate while attracting customers…although many look on these as desperate times. He recommends setting the stage to attract only to the customers you really want, and discouraging the rest.
And he’s right. My friend at the birthday party is also right. If you want to attract the dream customer, you have to be the dream host…today more than ever.
Mark Joyner nails this wisdom in his book The Irresistible Offer when he’s talking about getting…and keeping…customers.
- Give the customer exactly what they want… the best value available…not available elsewhere
- Convey, in whatever way and setting is appropriate for your business, why they should trust you and why they’d be crazy to not to do business with you
- Be totally believable
Birthday parties are great fun. People mingle, they talk about what’s going on in their families and in their neighborhoods. They roast and toast. In today’s world of social networking, what goes on at the birthday party may well appear on Facebook, Twitter, My Space, Foursquare, or elsewhere. So if you want your business to be toasted, not roasted, in any networking set, make sure your business face has a great social face.
Whatever you do; whoever (or is that whomever?) you decide to attract to your business, make your customers deliriously happy. That way, they may toast you at their birthday party…and even ask you to join in on the celebration!