Staying on Top in Email Marketing

Everyone wants to be at the front of the line. 

And no one wants to miss that heart-stopping, drama-laden moment in the movie when the hero swoops in at the last possible moment to rescue the heroine from the imminent disaster.

If you want to stay on top with email marketing, that’s the experience your subscribers are looking for.  Saying the right thing…at the right time…in the right way will keep your subscribers coming back for more. 

Take a look at what your subscribers have been doing lately.  How many of them are making repeat purchases?  How many are asking for more information?  And how many want to know when your next product is coming out?

Here are a few tips to keep your subscribers happy, anxious for more, and ready to buy:

  • Use all three means of communication designed to engage…writing, video, audio.  Yes, it’ll be a little more work on your part, but your subscribers,  they’re worth it, aren’t they? 
  • Use engaging words in all three formats.  Tell me…which would you rather read, see, or hear…”See Spot Run”…or Wow, you should have seen Spot, that little wiener dog with those super short legs and long body take after that big scary burglar in the black ski mask that tried to get into our house.  He’s my hero.” 
  • Build a relevant relationship.  OK, now that you’ve got their interest up, you’ll need to tell them why that story is even relevant to them.  Maybe you sell alarm systems, so you can take that story and add in “If I had my alarm system installed before this occurred, poor Spot wouldn’t have been at risk of being hurt by the burglar.  And I wouldn’t have nearly had a heart attack.  Save yourself from this type of incident,  by watching this video (have link here to video), which describes in detail how are alarm systems work, how many different kinds there are to meet your specific needs, and how to get the best price available by ordering yours now.
  • Make sure you’re providing exactly the right product, at the right time.  Ask questions like: “Is there ever a better time than right now to update your security system?  If you know you should, and really want to get this done, but just aren’t sure if you can fit it into your budget, call us.  We want to make sure you get your security needs met…now…before you’ve been robbed.  We want to work with you to make sure you’re comfortable with a payment option that exactly fits your financial needs as well.  We’re here to help you save the day…your way.”

Staying on top in email marketing doesn’t have to be hard.  In fact, the more relaxed and entertaining it is, the better it is…and the easier it is to stay on top.  

When the emails to your subscriber list start to sound like the same old thing over and over, your subscribers get bored and drop off your list.  When they’re entertaining, fresh, and always relevant, the next installment…the next email…is anxiously awaited.

Yes…you can do it.  In a Universe as vast as this, there is always some fascinating new tidbit of information, or some scintillating historical relic that in some way can touch the hearts and minds of your subscribers.  Something that has a relationship to your product or service and helps to illustrate the value you provide to each and everyone of your subscribers. 

 

Leave a Reply

Your email address will not be published. Required fields are marked *