How to Stay Strong Despite the Obstacles

What are the things that really trouble you as a business person?

Are they like my challenges…sometimes it seems there’s not enough money, not enough time, boring work, or just not knowing where to go to find necessary resources.  And I have a few odd-ball challenges as well:

  • There’s no cat on my lap or in the basket next to me.  You may consider that an odd challenge, but as a writer, I do a lot of work at home, and I am the first to admit, I get  inspiration from the bundles of fur and purrrrrr that normally supervise my every move.  If they’re not around, I feel bereft, lonely, and sometimes idea-less.
  • My coffee cup moves.  I don’t know how it happens, but one moment it can be right beside me, where it belongs, and the next…even though I have absolutely no recollection of putting it anywhere else…it’s gone.  I get up, go to the kitchen, wander the house, and sometimes it won’t show up for days.  If I ever catch the “coffee cup thief” I’ll have a word or two to say to them!
  • The heat goes up and down.  Yes, I have a thermostat.  I leave it set at 68 degrees.  Yet somehow, one minute  I am freezing, and then 5 minutes later, I’m cooked.  I tell myself that it’s because I get so excited about a new communication idea or topic for one of my clients that I get all heated up, and then as the excitement of the moment dies, my temperature drops.  My doctor thinks I’m nuts.  Oh, she doesn’t come right out and tell me that…but she has this “look.”

I know, these odd-ball things seem quite trivial.  And sometimes they are.  But sometimes they are absolutely THE most important thing there is, and I can’t possibly get to the real worrisome stuff until I resolve one of these little problems.

Then, of course, there is what I consider  the big stuff.  Like how to make more money when I want  to.  How to create time.  And how to have fun while I’m working.   I have to say, though, sometimes the big stuff seems easier.  No, I haven’t found the perfect system yet, but I have discovered a few secrets to meeting some of these major challenges:

  • Making money. You may not yet have thought about it in these terms, but everyone, in every kind of business, has information to share…sometimes free, and sometimes not.  That means there’s a never-ending business opportunity in finding and sharing information…discerning what people are willing to pay for, and what price they are willing to pay, and what should be shared without charge.   In the information market, if you enjoy being an information miner, there’s money to be made.   Without the safety helmet and air mask, or staying below ground in the dark.  Instead, you can have fun sifting through tons and tons of information to find and share just the right nugget for a client or prospect in a particular niche of your choice and interest.
  • Creating time. Some people will tell you there’s no such thing as creating time, and when you look around, you see people hurrying, scurrying, pushing, pulling and worrying…that they’ll run out of time.  Yet, there is a simple solution.  One that all of us, especially entreprenuers, can focus on to change everything.  The secret to creating time is the 80/20 Principal.  Spend your time on the 20% of work you do that feeds directly to your bottom line.  Get a professional assessment if necessary to help you determine what that 20% is, but once you know, stick with it.  You will be amazed at how much time you’ve just created…more time to be creative…more time to have fun.
  • Having fun at work.  As a species, we’re really pretty pathetic in figuring out that it’s really not only OK to have fun at work, but that it is what we’re supposed to do.  Those same people who will tell you that creating time is impossible, are likely the ones who will also tell you’re not supposed to have fun at work.  Nonsense.  Poppycock.  Hogwash.  (Ohhhh, that was so much fun.)  If you’re not doing something you love…start looking for what you do love…and do it.  If that sounds impossible right now, then just decide to have fun doing what you’re doing for the time being.  That’s right.  Just decide.  Get a smiley face pin, or smile for no reason.  It’s not as hard as many people think it is… just to vary from the norm.   It’s fun…and it’s healthy.  For you and everyone else for whom you create a moment of joy.

Bottom line is…we can all be challenged by whatever is going on around us, as well as with our economy.  Whether the challenges are big or small…make a few minor (or perhaps miner)  changes, and you can have a huge impact on your success or failure.

Now…where did that coffee cup go?

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