Whether you’re considering marketing a product as an affiliate, creating your own new product, writing a book, or selling a service, here are 7 key considerations for your idea:
1. What are your strengths? Do what you know, and what you’re interested in. If you’re not an expert in the area you’re interested in, that’s OK. Get someone involved who is an expert, and use their expertise to help you create a better, more marketable product.
2. What are you passionate about? It’s always easier to bring a product or service to market when you’re genuinely passionate about it. What moves you? When you’re focused, and driven by something you’re passionate about, the passion shines. It pulls prospects and/or readers to you.
3. What are you offering that is both common and unique? Whether it’s someone else’s product, writing, or service…or your own product, writing or service, is it common enough to be recognized, and yet unique enough to set it apart?
4. Are you presenting a new solution? Whether the prospect or reader is facing a new problem, or an old one that’s been around for awhile, does whatever you have to offer present a new option…a new way…a new direction that will lead them to the particular nirvana they seek?
5. Is there intrique? When you’re working on a product, intrique may not be the first thing that pops into your mind. You may think it’s necessary if you’re writing a book (and it generally is), however, it’s also necessary to bring a prospect to your door in a crowded market. Human nature…curiosity…causes us to want to know…what’s behind the veil. If there’s no veil, then the product, writing, or service falls into the “known” category…the ordinary…the mundane…the “same as everybody else” category. However, the veil tweaks the curiosity. People want to peek behind it to see if you do truly… have the ultimate solution…to “make me beautiful, lovable, and forever endearing.”
6. Does it fit both a niche and broader market? You may have a story, or even a product, with a local focus, but at the same time, a national or global appeal. Maybe you’ve created a product that is produced from a particular type of wood that grows almost exclusively in your area of the world, and is therefore easily made and marketed where you live. However, the very fact that the product is “scarce”…not readily available in other areas…may make it appeal to many people in other areas…who want to own “things that are scarce.” Similarly a story that occurs locally, such as someone having suffered a devestating tragedy may have local appeal, and also much broader appeal, if many people can relate…perhaps to the way in which the individual dealt with the tragedy.
7. Does it have the potential for a long “shelf life?” While the internet has significantly changed the way a product, service, book, or other writing material comes to the marketplace, the potential for longevity is still very important. Even if it is a springboard for other bigger, better, or “new” options in the future, staying power gives you credibility. The longer you, your service, and your product have been around, the more credibility you garner, and the more trust you build.