Say that really fast two or three times after a few glasses of wine….”Is it a blob or a blog?”
A blob, by loose definition, is a gob of matter of some vague or indefinite form, generally viscous…of a glutinous nature.
Not to be confused…? with a blog, which is, by loose definition, an online personal journal meant for public consumption.
I know I know…you want to know…What’s the point? Who cares?
Well, the point is this…if you’re writing a blob…a puddle of words without any point, you may be the only reader.
If you’re writing a blog, an online journal, it will be read when:
- Other people can relate to it…when you’re walking in their shoes.
- Whatever the topic, it has a ‘current’ connection. Even if it’s a history blog, it needs a theme that connects it to now.
- It contains key wordsin the headline and the body that make it searchable. If you want to be found, or “Googled,” the searchers need a place to start.
- It has a strong message. Blogs can be fun or funny. They can be all business, or all monkey-business. To be read and savored, however, there must be something worthwhile…a take-away.
I have a friend with cancer who has an online blog. In fact, there are quite a few cancer blogs…and a few blobs. The cancer blogs that I like to read aren’t always good news. This isn’t a journey undertaken lightly…describing what life is like when you’re not in charge…most of the time.
But there are funny moments, and terrifying moments…and hopeful ones also. All of them I’ve heard described in some of the most captivating cancer blogs. These are the blogs that are the true, online journal of their lives…moment by moment.
Business blogs can be, and occasionally are, an online journal as well. A business has a life. My business has its ups and downs, its funny moments (like when one of my cats tipped over my coffee cup while stepping across the keyboard) and its agonizing moments…like when I had a deadline and no extra keyboard while my original was drying out.
The point is, if you’ve got an online business with a blog, can you let the heart of your business shine through? If your blog is nothing more than an ongoing advertisement, it will become a blob in the freeway of Internet blogging, and you’ll be splatted into Cyberspace and flattened by blogs with life and meaning.
If you’re using your blog to build your business, tell people who you are. Use it for more than a ‘ business brag rag.’ Every now and then, share a few interesting tidbits about something that excited you, or challenged you, or made you think…for a moment…you might not survive. (Of course you did or you wouldn’t be able to write about it).
Trust comes from relationship. Relationships are built around knowing someone, relating to who they are, and building a bond because of it.
Let your blog be a true online journal…an experience to be shared. Not just another blob on the Internet …on a Highway to Nowhere.