Many businesses, like many individuals, can be inclined to take themselves too seriously.  In social media, like in real life, it’s called, “BOR….ING.”

If you’re in charge of social media for your company, or you manage social media content for other companies, consider a Post-It Note on your computer to help remind you to have: Read More→

There are many in the business world that believe the only reason to have an internet, online presence, with the use of social media, is because there are statistics that say it can increase a company’s return on investment (ROI).

No doubt, it can.  Have you heard the term “business transparency?”  If you haven’t, you either will soon, or should.  What it means is that, as a business, you want to be seen as open, honest, and responsible.  Increasingly, customers and stockholders expect it.  Just as they expect a very visible, on-line presence. Read More→

Like most entrepreneurs, I am self-motivated…most of the time.  I also suffer the bane of most entrepreneurs, I know that I can be lazy if I want to…no “9 to 5″ rules to restrict my activities.  To make sure I stay engaged, I think it’s important I  renew my “Resolve to Succeed” goal every year.

For the many years I spent in Corporate America, there were new goals at the beginning of each year…rules to live by…a measuring stick.  Measure up…or measure out.  Exceed and succeed.  And I loved the challenge of it.

Now that I have my own corporation, however, I want  goals that are a little more fun-based.  Goals that incorporate “measure up or measure out”, as well as “exceed and succeed,” but with a different slant. Goals that use the “SMART” system…Specific, Measurable, Attainable, Relevant and Time-bound…as well as…well… fun.  I want goals that challenge, engage, and create in me the mental attitude of success, and goals that make me smile because others succeeded with me and shared the success. Read More→

Social media…is it in your arsenal of marketing weapons?  If not…it’s certainly time to add it.

Why?  Not because it’s the “in” thing to do, but because it can allow you to reach your target audience faster and more effectively.  Social networking, via social media,  is the way people globally are communicating in the 21st century.  You join a social networking website and you can start finding like-minded people in a particular area or niche.   While the original concept was simply to develop personal social connections, businesses…especially online businesses…quickly saw the opportunity to share business information.     Putting out sound bites on sites like Twitter, Facebook, My Space, businesses have the opportunity to reach a large and diverse global audience at very little cost. Read More→