It’s Not Just About Selling…is it?

When you came to Internet marketing, I’ll lay odds that you didn’t come strictly to …sell. 

I believe very few people are called into this world strictly to…sell. 

That is, in the hard core… “She could sell ice cubes to Eskimos”… sense.    Salespeople who really don’t care about the product…only their ability to manipulate others into doing their bidding…feeling the power of total control.

Most of us, instead, begin with a passion to have others experience something wonderful we have discovered or created.  You want to share.  It’s our nature.  And what better place than the Internet?

So why do so many hesitate to share…to offer goods or services to others?

In large part, because you perceive it as selling.  The perception many people have of selling  is that it requires an aggressive personality and the absolute ability to influence others into buying a product…whether they need..or want..it.  Many equate selling with the used car sales lot…with that pesky salesman who somehow pushed you into buying a car that wasn’t really what you wanted years ago. Continue reading

How to Increase Your Creativity…And Your Success

When it comes to success…as any kind of writer, or as an entrepreneur in any area…creativity is important…really important.

Albert Einstein said: “Imagination is more important than knowledge.”  He also said: “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.”

The marketplace in which we live is constantly changing.  We humans have what seems an insatiable appetite for new…new products, new services, new art, and new art forms…new anything! 

What the marketplace requires, therefore, is your creativity.  Your ability, your willingness to expand your abilities to create new ideas, new solutions, new ways of living.

What that requires of you…of me…of anyone who chooses to affect the world in which we live…is to return to the imaginative and creative voices in our minds when we were 6 — or younger! Continue reading

The Challenge of Great Presentations

Did your boss ever tell you on a Friday afternoon that you’re on the agenda for next week’s staff meeting…now a whole whopping 3 days away?

Right after…you’d just been thinking about how great it was going to be to get away for a fun week-end, with arrangements made to use your friends lake cabin…just you and your signicant other?

And did the boss mention that you’ll have 30 minutes to cover the material, including a Q&A section?

How many of you have been in that situation? I know I have.

I also know at this point…you have choices: 1) scrap the week-end plans and toil over a presentation; 2) scribble a couple of notes and do the presentation on the fly next week…not a good idea…but a choice, or; 3) put together a great presentation in less than hour…and go enjoy the week-end!

If you’re thinking about now “Yeah, right…a great presentation in less than an hour…” I want you to consider a new exercise I developed to help me cope with not only quickly putting presentations together…but getting into the mindset of knowing I could present something of value…without having a nervous breakdown!  I call it the Presenter’s Two-Minute Exercise Program! Continue reading

How to Lead — Knowing that Leadership is Everywhere

The thing about leading is that it’s not always about being in the lead.

Sometimes it’s about pulling back and letting someone else step forward.   Sometimes it’s about stepping forward when no one else does.

America was built from those principals, and they’re principals worth nurturing and growing.   Everywhere.

 A story from World War II, described in Maxwell Taylor Kennedy’s “Danger’s Hour” is an excellent example of leadership in action at all levels. 

In 1945, aboard the USS Bunker Hill, an elite aircraft carrier with thousands of crewmen, Navy planes and pilots… naval leaders planned assaults on Japan that were a diversion to the American plan to bomb Iow Jima.  This was truly an elite ship, larger than many small towns, with approximately 3,000 people on board, anchored off the coast of Okinawa, where it was supporting an air strike.

On May 11, 1945,  the ship was hit by not one, but two kamikaze pilots in bomb laden planes.   Two officers,Commander Joseph Carmichael and First Lieutenant Shane King,  not in charge of the ship overall, were credited for their leadership skills in saving the ship and the lives of many of the men on board.   They, with many others aboard, took an active  leadership role to save the ship and the men.

These two officers had something very much in common:   they knew when to lead, and when to let others lead!  They knew that Leadership is Everywhere! Continue reading

How to Lead Courageously

As a leader, courage is frequently cited as a necessary trait. 

Understanding exactly what it is can help you determine whether you or other leaders within your organization, are currently leading courageously!

 “The quality of mind or spirit that enables a person to face difficulty, danger, pain, etc., without fear“… is the definition of courage according to Dictionary.com.

In business, leaders are often called upon to take risks.  This takes courage.  Not only the quality of being able to face difficulty, danger, pain , etc., without fear, but also the quality of being willing to put oneself in the face of difficulty, danger or pain; to risk loss for potential gain.

Even one step beyond that is the courage is to have, or put,  a system in place in your organization that allows others to take risks without fear of being placed at the head of the table in a follow-up “Blame Game” if the risk taken does not have the projected outcome. Continue reading