Do Not Ignore…How Your Email Gets Attention

Yes.  For email marketers, writing a subject line that gets attention is important.   An instruction (Do Not Ignore), especially if it’s followed by three dots… will generally get the recipient to open your email.

Writing an email with content that captures attention, captivates the imagination, and drives your prospect to action is just as important.  I would say that it’s more important, but great content that doesn’t get looked at…isn’t very important at all now is it? Continue reading

Fun and Focus for Email Marketing

Whatever business you’re in… funerals, flowers, copywriting or campaigning…the more focus you have on the celebration of life, the more fun you’ll have.  So will your prospects and customers when you share connections about life’s celebration in your communications.

There are a lot of moving pieces in keeping a business going.

There are even more moving pieces when you have a website and email marketing program.

It’s easy to lose both fun…and focus…when all the moving pieces start to pile up.  Continue reading

SEO and Tagging in Email Marketing

Search engine optimization, or SEO, and tagging…meta tags, including  title tag, description tag, keyword tag, robot tag… are all terms that are related to making sure you’re easily discovered by others.  Easy discovery lets you make the most of your website and your email campaign.

SEO consists of a variety of techniques that are used to raise your website ranking on the Internet by using keywords that are relevant and appropriate to your product or service. 

 Why is this important?  Continue reading

Email Graphic Design Tips

This is your first challenge…create the brand called You.  

 Design, pattern and continuity help you create a face that is recognized on your website, and when your email (permission-based of course) appears in a prospect or customer’s inbox. 

What you represent…your products, your ideas, your delivery…can be enhanced with graphic design.  Your layout and your pictures, as well as your content tell the recipient who you are… Continue reading

Your Mission in Email Marketing is Sales

There.  I’ve said it.  In print…for the whole world to see.  Email marketers have a mission…sales.  The funny thing is, though, we’re no different than anyone else.  And I do mean anyone.

Salesmen.  Saleswomen.  Salespersons.  That’s what we all are and what we do.  Doesn’t matter who you think you are.  We’re all selling something out there.  We’re looking for the like-minded person who wants to know what we have to say or offer that might change or improve their lives.  Continue reading