Yes. For email marketers, writing a subject line that gets attention is important. An instruction (Do Not Ignore), especially if it’s followed by three dots… will generally get the recipient to open your email.
Writing an email with content that captures attention, captivates the imagination, and drives your prospect to action is just as important. I would say that it’s more important, but great content that doesn’t get looked at…isn’t very important at all now is it? Continue reading
Tired of email overload, recipients are increasingly not just deleting emails that don’t look relevant, but are reporting them as spam. Even after gaining permission from a recipient to send emails, some marketers are still crossing the line with what they send.
Be smart. Use your email to make a connection…not get a disconnect. Continue reading
The response rate for HTML emails is far higher than for text based emails.
However, between 25 and 30% of the people who receive emails can’t get HTML emails.
And, of course, there is a certain percentage of people who simply prefer an email with text over HTML, which can often take longer to open. Continue reading
Whatever business you’re in… funerals, flowers, copywriting or campaigning…the more focus you have on the celebration of life, the more fun you’ll have. So will your prospects and customers when you share connections about life’s celebration in your communications.
There are a lot of moving pieces in keeping a business going.
There are even more moving pieces when you have a website and email marketing program.
It’s easy to lose both fun…and focus…when all the moving pieces start to pile up. Continue reading
Search engine optimization, or SEO, and tagging…meta tags, including title tag, description tag, keyword tag, robot tag… are all terms that are related to making sure you’re easily discovered by others. Easy discovery lets you make the most of your website and your email campaign.
SEO consists of a variety of techniques that are used to raise your website ranking on the Internet by using keywords that are relevant and appropriate to your product or service.
Why is this important? Continue reading
You have a niche. You have a website. You have promotion and newsletter subscribers.
You want more…
More subscribers equals more potential customers. How can you get them? Continue reading
Want your email messages to sizzle? Want them to attract attention…and then hold that attention beginning to end? Want them to excite your prospects and customers?
Then color your email messages…hot. Continue reading
Most designers now use HTML email for marketing, and it continues to grow. Email is not a web page, nor should every email be HTML.
That said, however, since HTML email is here to stay, it should be done well, and look professional. Your HTML emails should be easy to read and easier to act on. Continue reading
This is your first challenge…create the brand called You.
Design, pattern and continuity help you create a face that is recognized on your website, and when your email (permission-based of course) appears in a prospect or customer’s inbox.
What you represent…your products, your ideas, your delivery…can be enhanced with graphic design. Your layout and your pictures, as well as your content tell the recipient who you are… Continue reading
There. I’ve said it. In print…for the whole world to see. Email marketers have a mission…sales. The funny thing is, though, we’re no different than anyone else. And I do mean anyone.
Salesmen. Saleswomen. Salespersons. That’s what we all are and what we do. Doesn’t matter who you think you are. We’re all selling something out there. We’re looking for the like-minded person who wants to know what we have to say or offer that might change or improve their lives. Continue reading