One of the predominant strategies in marketing today is e-mail marketing. 

Why?  Very simply, it’s cheaper, easier, and can be more effective than many other types of marketing, particularly for the small business owner or entrepreneur.   I will, of course, throw in the caveat that  e-mail marketing is only one prong of any major marketing campaign, and how effective it is depends on how well it is done. 

The very first point to consider  is that your prospects and customers must be getting information that they look forward to receiving…something of value.

In the myriad of daily e-mails received by consumers, what captures their attention, entices them to open the e-mail, and then read it?  How do you build customer loyalty and establish the bond that ensures they’ll bring you repeat business… again and again?  How do you prevent “unsubscribing” and spam complaints?  How do you get more subscribers and increase sales? Read More→