Have you noticed a new trend in your email lately?  I’m not sure who started it, but it’s definitely catching on, and growing.  For all my loyal fans and readers, and the budding online entrepreneurs you may know, it’s something to consider…something I’m strongly encouraging my clients to do. 

I call it neon networking.  It’s bright, bold collaboration.   Here is the essence of what it is and how you can do it: Read More→

Everyone wants to be at the front of the line. 

And no one wants to miss that heart-stopping, drama-laden moment in the movie when the hero swoops in at the last possible moment to rescue the heroine from the imminent disaster.

If you want to stay on top with email marketing, that’s the experience your subscribers are looking for.  Saying the right thing…at the right time…in the right way will keep your subscribers coming back for more. 

Take a look at what your subscribers have been doing lately.  How many of them are making repeat purchases?  How many are asking for more information?  And how many want to know when your next product is coming out?

Here are a few tips to keep your subscribers happy, anxious for more, and ready to buy: Read More→

In a desire to provide timely, relevant information, I often check current events.  Nearly always there is something going on in the news that in some way relates to some aspect of either my business or that of my clients.

Email marketers, when you watch the news, find relevant topics and links to share…and build a connection…you bring value to your subscribers. 

One of today’s top internet news topics is  Justin Beiber.  And he’s bungee jumping in Austraila.  Just in case you’ve been hiding in a dark corner somewhere in the world for awhile, and don’t know who Justin Beiber is… Read More→

Have you ever heard the phrase “Begin with the end in mind?”

I first heard it at a Stephen Covey workshop years ago.  It stuck with me, and I put it in my toolbox.  I pull it out and use it…all the time. Read More→

Whatever medium you’re using…direct mail, Twitter, Facebook, email marketing, video, or television advertisement, are you:

• Transactional…having a conversation, and are you…
• Transparent…do you say what you mean and mean what you say? Read More→

In MSN’s  Slate.com, on March 29, 2010, there was an article by Seth Stevenson titled “Psychedelic Cat Food”, with the subtitle “Why is the new Friskies ad so trippy?”   As a cat owner…or as I often refer to myself…a cat staffer…I was intrigued by the title. So I read it…and watched the video ad.

If you do any marketing at all, I encourage you to likewise.   If you’re an email marketer, I strongly encourage you to read it…and to watch the video clip it’s based on. 

Why?  Because Seth gets to the heart of why the ad was created.  Read More→

There is a real difference between “May I send you an email?” and “Can I send you an email.”  And I’m not just talking about which question to ask your prospective subscriber.

In case you’re wondering now that I’ve mentioned it, WordTask defines “may” as expressing permission or possibility, while “can” expresses ability.  

In email marketing, the first question…”May I send you an email?”  is the essential question you’re asking your prospective subscriber when getting permission to send her an email.  This is where you  need to be really clear about what you’re  asking permission to send, and she needs to be really clear about what she’s giving you permission to send. 

The “Can I send you an email” is an entirely different story.  Your ability to actually Read More→

Have you noticed the recent love affair between email marketing and social media?  Check out a few of your latest emails from your favorite online retail sites.

I’ll give you an example.  I just got newsletters from Staples and Pareto Logic.  Both, along with numerous others I’ve received, provide me the opportunity to join them on Twitter,  Facebook and other social sites…to share and allow others to opt in to be able to receive these emails. 

So…what’s the advantage?  Why not just ask these subscribers to forward the email to a friend? Read More→

There’s all kinds of expert advice on target marketing…including mine. 

But what about the advice of the real expert on your market…you? 

No one knows your target market better than you.  Who is your ideal customer?  What does he look like?  Right now…today. Read More→

What’s love got to do with email marketing?  Well…just about everything. 

Love your product.  Love your subscribers.   Love  what you can offer them, and what they can offer you in return.

Here are the things I love best about email marketing: Read More→