How do you stand out from your competition?  When there are many choices from which to pick, why would your prospects come to you, and clients return to you?

What is the one thing, or the many things, you can demonstrate through social media, that most effectively markets your wares and/or skills?

Are your business strategies transparent throughout your organization, including, and most particularly in your social media content?

Let’s take a look at what you are saying…on your website and on all of your social network sites…consistently. Read More→

Who else is tired of all the fear-mongering?   Headlines  like these:  “Hurricane threatens to destroy thousands of homes and business.  What will happen when the next earthquake hits the United States?  The impending fire danger could take millions of acres and threatens hundreds of homes and lives.  The economy is faltering.  The economy staggers.  Thousands fear for their jobs and see themselves facing homelessness.”

Who else has figured out that it is the sensationalizing that has created all the fear and panic, not the events themselves?  Absent all the media attention, weather-related events such as hurricanes, tornadoes, earthquakes and fires…which have been occurring since time began…would be covered factually and as a natural life event rather than an epic catastrophe.

I take nothing away from the individual pain and suffering that is felt when a major drama plays itself out. The sensationalizing of it, however, does in fact remind me of the story of  “Chicken Little.”  Read More→

Want to really skyrocket an idea or a product into the next level for your business?  Then draft an army of believers and let them help you.

Take your 50 best customers who love what you’re doing, and ask them if they would like to, and are willing to  share your new product or service with at least 10 of their associates, or people they know who could benefit as much from your product as they have. Let them know that you value their assistance and that you insist on showing  your appreciation in some way, either through an affiliate program if they care to participate, or in some other way that allows you to show how much their support means to you.

Think of Amway, Avon, Fuller Brush.  How have they done so well for so long?  They’ve helped other people succeed through sharing.  They have found ways to show their gratitude in a business relationship that creates a win-win for everyone.  How many times do you get 3, 4, 5…or more…emails, tweets, or facebook posts in a single day that are touting the product of a friend?  A friend or business associate of yours telling about what another friend has or does that you might find interesting or beneficial?  And don’t the majority of those postings acknowledge their affiliate relationship?  Read More→