How do you stand out from your competition? When there are many choices from which to pick, why would your prospects come to you, and clients return to you?
What is the one thing, or the many things, you can demonstrate through social media, that most effectively markets your wares and/or skills?
Are your business strategies transparent throughout your organization, including, and most particularly in your social media content?
Let’s take a look at what you are saying…on your website and on all of your social network sites…consistently. Continue reading
Who else is tired of all the fear-mongering? Headlines like these: “Hurricane threatens to destroy thousands of homes and business. What will happen when the next earthquake hits the United States? The impending fire danger could take millions of acres and threatens hundreds of homes and lives. The economy is faltering. The economy staggers. Thousands fear for their jobs and see themselves facing homelessness.”
Who else has figured out that it is the sensationalizing that has created all the fear and panic, not the events themselves? Absent all the media attention, weather-related events such as hurricanes, tornadoes, earthquakes and fires…which have been occurring since time began…would be covered factually and as a natural life event rather than an epic catastrophe.
I take nothing away from the individual pain and suffering that is felt when a major drama plays itself out. The sensationalizing of it, however, does in fact remind me of the story of “Chicken Little.” Continue reading
Want to really skyrocket an idea or a product into the next level for your business? Then draft an army of believers and let them help you.
Take your 50 best customers who love what you’re doing, and ask them if they would like to, and are willing to share your new product or service with at least 10 of their associates, or people they know who could benefit as much from your product as they have. Let them know that you value their assistance and that you insist on showing your appreciation in some way, either through an affiliate program if they care to participate, or in some other way that allows you to show how much their support means to you.
Think of Amway, Avon, Fuller Brush. How have they done so well for so long? They’ve helped other people succeed through sharing. They have found ways to show their gratitude in a business relationship that creates a win-win for everyone. How many times do you get 3, 4, 5…or more…emails, tweets, or facebook posts in a single day that are touting the product of a friend? A friend or business associate of yours telling about what another friend has or does that you might find interesting or beneficial? And don’t the majority of those postings acknowledge their affiliate relationship? Continue reading
What are the things that magnetize you to the television set? Is it the horrific sight of bloodshed or the volcano that’s set to erupt at any moment, and you are mesmerized by the bubbling lava whose slightest change in hue is broadcast constantly? Or…perhaps it’s the overnight sensation on YouTube, like UConn football player John McEntee dunking the football in the basketball hoop from mid-court, or knocking the bottle off the top of his friend’s head that catches and holds your attention.
The question is “What attracted you?” What originally pulled your attention to the television or the video? Well, it was probably megawatt words. A word or words that evoked an emotion. Maybe a friend told you about the YouTube video…and said “You should watch this, Dude” with such admiration that you were immediately sucked in. Or a word you heard that triggered a memory of something that happened to you, or someone you knew, in the past.
Words trigger emotions. Emotions trigger a response. But…not all words. Words that are ordinary, mundane, or speak to our moment-to-moment existence, do little to feed an emotional response. For example, “The sky is blue” is unlikely to evoke the same response as “Wow, I’ve never seen the sky with so many different shades of blue…look…the blue near that dark storm cloud in the western sky is almost purple, while the sky further to the east near that snow-covered mountain top with the sunshine hitting it, is the most brilliant blue I’ve ever seen.”
Words that are extraordinary, and tell a story that capture the imagination, or the subconscious mind, feed the primal layers of emotional response, whether that response be fear or joy, with the full range of how visceral that response is.
So…how can you create megawatt words? Where do they come from? I have a few suggestions for you to consider. Continue reading
All my subscribers know that I am a Ray Edwards fan…and that he’s my mentor, teacher, and friend. You may or may not know that he is one of the very top Web copywriters…in fact as it says on the cover of his new book…”the Web’s #1 Product Launch Copywriter.”
He’s not paying me to write a critique. I won’t make a dime. In fact, he doesn’t even know I’m doing it.
But…I have to. I have spent hours reading, re-reading, high-lighting, putting tabs on places I will go back to again and again. Techniques I will use for myself, clients and prospects.
You can look at all the endorsements in the book…from some of the best web marketers in the world like Alex Mandossian, Armand Morin, Mike Filsaime, Matt Bacak, Joel Comm and Michael Fortin…and know this book will be an instant best-seller. So my critique is totally unnecessary.
But…it could result in one more book sale, and even more importantly, one more person who benefits from the techniques offered in this book. Someone who succeeds as a result of what they learned. Right now, the economy sucks. So one more book sale will make a difference. One more entrepreneur who succeeds because of the book…makes an even greater difference.
If you are currently marketing on the Web, without the kind of success you want to achieve, here are the top ten reasons this book may be right for you: Continue reading
Have you noticed a new trend in your email lately? I’m not sure who started it, but it’s definitely catching on, and growing. For all my loyal fans and readers, and the budding online entrepreneurs you may know, it’s something to consider…something I’m strongly encouraging my clients to do.
I call it neon networking. It’s bright, bold collaboration. Here is the essence of what it is and how you can do it: Continue reading
Everyone wants to be at the front of the line.
And no one wants to miss that heart-stopping, drama-laden moment in the movie when the hero swoops in at the last possible moment to rescue the heroine from the imminent disaster.
If you want to stay on top with email marketing, that’s the experience your subscribers are looking for. Saying the right thing…at the right time…in the right way will keep your subscribers coming back for more.
Take a look at what your subscribers have been doing lately. How many of them are making repeat purchases? How many are asking for more information? And how many want to know when your next product is coming out?
Here are a few tips to keep your subscribers happy, anxious for more, and ready to buy: Continue reading
In a desire to provide timely, relevant information, I often check current events. Nearly always there is something going on in the news that in some way relates to some aspect of either my business or that of my clients.
Email marketers, when you watch the news, find relevant topics and links to share…and build a connection…you bring value to your subscribers.
One of today’s top internet news topics is Justin Beiber. And he’s bungee jumping in Austraila. Just in case you’ve been hiding in a dark corner somewhere in the world for awhile, and don’t know who Justin Beiber is… Continue reading
Have you ever heard the phrase “Begin with the end in mind?”
I first heard it at a Stephen Covey workshop years ago. It stuck with me, and I put it in my toolbox. I pull it out and use it…all the time. Continue reading
Whatever medium you’re using…direct mail, Twitter, Facebook, email marketing, video, or television advertisement, are you:
- Transactional…having a conversation, and are you…
- Transparent…do you say what you mean and mean what you say? Continue reading