Piercing the Veil of Lost Opportunity in Email Marketing

One of the predominant strategies in marketing today is e-mail marketing. 

Why?  Very simply, it’s cheaper, easier, and can be more effective than many other types of marketing, particularly for the small business owner or entrepreneur.   I will, of course, throw in the caveat that  e-mail marketing is only one prong of any major marketing campaign, and how effective it is depends on how well it is done. 

The very first point to consider  is that your prospects and customers must be getting information that they look forward to receiving…something of value.

In the myriad of daily e-mails received by consumers, what captures their attention, entices them to open the e-mail, and then read it?  How do you build customer loyalty and establish the bond that ensures they’ll bring you repeat business… again and again?  How do you prevent “unsubscribing” and spam complaints?  How do you get more subscribers and increase sales? Continue reading

What Do Warren Buffett & Deepak Chopra Have in Common?

Deepak Chopra is one of the best known and most respected names in mind/body medicine.  Warren Buffett is one of the best known and most widely respected names in investment strategies.

What did you think when I mentioned these two names together?     Were you curious about why these two highly respected people popped together into my mind?  It’s really fairly simple to me…I see them both as “whole brain leaders.” Continue reading

Why Whole Brain Marketing Works

Right now, many people in America are either out Christmas shopping, or deciding what gifts are best suited for friends and family, and choosing how to most closely match those items with what they decide to spend. 

You may be on the buying end.

Or, you may be hoping to be on the selling end.  If your wallet or purse is looking pretty empty, you may be hoping to sell a product and make enough profit that you can afford to buy something for someone else. 

How you make your buying decisions should parallel how you make your selling decisions…with a whole brain process. Continue reading

Why Whole Brain Leadership Works

Welcome to your future. 

Welcome to the “Conceptual Age…a future that’s already here.”  

A term coined by Daniel Pink in “A Whole New Mind”, the Conceptual Age is an era that arrived with “globalization, the shipping of white collar work overseas, technology advances eliminating many kinds of work, and a material abundance that is deepening our nonmaterial yearnings.”

Arriving, surviving, and thriving in the Conceptual Age means we must find a new way of doing business…with a new leadership style…Whole Brain Leadership.

Continue reading

Do You Have an Idea Checklist?

Whether you’re considering marketing a product as an affiliate, creating your own new product, writing a book, or selling a service, here are 7 key considerations for your idea:

1. What are your strengths? Do what you know, and what you’re interested in. If you’re not an expert in the area you’re interested in, that’s OK. Get someone involved who is an expert, and use their expertise to help you create a better, more marketable product.

2. What are you passionate about? It’s always easier to bring a product or service to market when you’re genuinely passionate about it. What moves you? When you’re focused, and driven by something you’re passionate about, the passion shines. It pulls prospects and/or readers to you. Continue reading

Are You Marketing to the Whole Brain?

More than just having lemonade at a lemonade stand, with a price sign, the true young entreprenuer will entice neighborhood prospects with “Wow, look at the sweat pouring off you. You must be really thirsty.” Or…”Since you’ve just been out jogging, it’s obvioius you care about your health.

This isn’t just any lemonade I’m selling. This lemonade is made from fresh-squeezed organic lemons, fresh from the tree this morning. While I could be selling it for a lot more money downtown, I want to offer it to folks in my neighborhood at nearly a give-away price for the quality.”

The true entreprenuer will market to the prospects’ Whole Brain…and never have an extra glass of lemonade left over at the end of the day.

People don’t buy rationally. Much as we may like to think otherwise, most purchases are not made from our rational, logical mind. They are, instead, made from a combination of emotions, habits, and logic… in that order. Continue reading

Musings of a Reader: Friday Follies

I have a habit…maybe even a good habit…of keeping track of the books I’ve read, and when I read them.

I have it all on a spreadsheet, and whenever I finish a book, I stack it on the corner of my desk to be added to the appropriate Book List — Fiction or Non-Fiction, before I put it away.

And…once the stack gets to the point of tipping over, I update my spreadsheets. Then, I begin looking for places to store these books for “the next read.”

Now comes the “foible” that is the subject of today’s Friday’s Follies. I’ve got books crammed into every available bookshelf in the house…and I have quite a few…books and bookshelves. I also have a few locations…so far mostly out of the way locations…where I have books stacked because there’s no more room in the book shelves.

I believe I’ve mentioned before that I’m a “collector”…of “stuff.” Books certainly fall into that category…and I am certainly a book “collector.” However, in my defense, I am also very much a book lover. I read my books more than once, and I bookmark places in books, both fiction and non-fiction that have a particularly interesting quote, or a meaningful phrase that I don’t want to forget.

Unfortunately, there are so many books, with so many bookmarks that I can’t remember which book to look in when something in particular comes to mind and I just know that I read something about it in one of my books…if only I could remember which one. Continue reading