About Max

Max Kazen is an Executive Coach and Mentor, Certified EFT Practitioner , and CEO/President of Max Kazen International Inc. She specializes in peak performance. Her practice is located in Spokane, WA, at 528 Wellness, 4750 N Division, Spokane, WA 99207. After 20 + years of highly successful transportation management, Max started her own company, with a strong desire to share success-building tools and tips, including how to live a balanced life with less stress.

Give More, and Give Up Less

Are you, like me, in the service business?  Have you been looking for some “expert” advise on how to earn more money, without giving up your life?

I’ve started taking advise from some of the experts, like Seth Goden, Pamela Bruner, Jack Canfield, Ray Edwards, Brendon Burchard,  and a host of others about how to do just that.  This is “my take” on what it takes.  And, what I’m doing to move my business in the direction I want to go.  No, it’s not a book, just a quick blog post for busy readers to consider.

It seems as simple as A, B, C.  BUT…it takes dedication.

A) Give MORE

  • Give more information — BUT be specific.  Ask more questions of those you serve.  Find out what they really need; what drives them; what keeps them awake at night; what they want to bring into the world, or what they don’t want in their world anymore.  If you’re working with large groups, that can seem daunting, but there may be far more similarities in their needs than you think.  Provide possibilities, different ways of accomplishing what they want in their own way, with their own style, and at their own pace.
  • Give more understanding and compassion.  In business as in all of life, nurturing will help your clients prosper. And when they prosper, they’re more inclined to shine a light on you to help you prosper as well.
  • Give of yourself.  Everyone has challenges.  Talk about your dreams, your passions, your determination, and what you’ve gone through to get to where you are — whether you’re at the top in your field, or still on the 2nd rung.  Let them know they’re not alone in facing fears — fear of failure, fear of success, fear of financial disaster, fear of ridicule…need I go on?  The list of successful people who faced everyone of those fears and kept going beyond…to success…is lengthy indeed.

B) Give Up Less

  • Give all that was mentioned before to yourself first.  THIS is the tricky part.  We all get so caught up in believing we “aren’t good enough, don’t know enough, aren’t worth enough, can’t possibly help enough” to be of the value that you want to attain; like earning a good living by helping others.  So.  Give yourself the information you need to understand your value — your unique perspective, your subject expertise, perhaps your years in the field, and/or your education.  All of this is worth something…most likely far more than you are seeing.
  • Treat yourself with understanding and compassion.  How can YOU possibly grow your business without nurturing yourself?  Be demanding of your time management, set objectives with measurements.  Then, nurture yourself with “success” parties all day, every day.  That means being present, being aware of who you are, what you bring to the world, and what you’re doing NOW that is helping others.  See obstacles as stepping stones instead of stumbling blocks.
  • Give to yourself.   The part of time management that most entrepreneurs forget is to set aside time for themselves.  Meditation, exercise, proper diet, time for family and friends…all of these things need to be a part of managing your time.  I could tell you about all of the studies that show much more productive you are, and how much added value comes from taking care of yourself, but you already know this, right?  Even when you don’t remember to do it.


  • Yes, be the Energizer Bunny.  Be the optimist.  Be the one who won’t give up.  If you’re passionate about what you’re doing, you’re in the right place.  Whether you’re helping one other person, or tens of thousands of people every day, there will be moments of discouragement; moments when you want to give up.  Don’t.  Remind yourself whenever you reach that point that it truly is darkest just before the dawn, or whatever else it is you need to say to yourself to keep going.  Don’t just write a life story.  Write a GOOD life story.  One that at its end, you can truly say “I made a difference.”  Making a difference in one life makes a difference in every life that person touches.
  • Share.  It matters.  Everyone can teach someone else something.  To teach is to learn.  So…if you want a better life, teach.




Three Ideas to Improve YOUR Economic Future

I find it easy to look around, blame the economy, and everyone’s fear of what’s happening in the world for my own failure to do the things I need to do to in order to improve my own earnings potential.  So this post is written to remind me, as much as you,  that the only one who can change my future is ME…and YOU!

I want to propose that there are a few simple things that can turn all this around…and if you and I can turn our economy around…who knows?  Maybe the idea will catch fire and ignite a global recovery! Continue reading

How do YOU make Executive Decisions?

Whether you’re the CEO or the janitor, you make executive decisions every day.   So, exactly what is an executive decision?  It’s nothing more than a decision made by one individual in behalf of others.

So let’s say you’re the designated shopper for your household.  Before you buy laundry detergent, do you call every member of your household and ask what type of detergent you should buy?  Probably not.  You most likely buy the detergent that you like best — perhaps the same one your mother used — or the one that’s least  expensive because you’re trying to save money.  Whatever you choose, you just made an executive decision.

Maybe you’re the CEO of a large organization.  Your authority includes a vast array of responsibilities that require your executive decision — that decision you make in behalf of others — about how to create more revenue, how to spend the organization’s money, and when, where, and how to hire the people who will drive the company’s values and manage the organization’s resources.

So, now, got it, right?  You decide for others.  Now, the next question is, do you make your executive decisions on the basis of rational logic, or on the basis of intuition? Continue reading

In Control While Out of Control

Is it possible to live more fully, more joyously, and more abundantly by controlling your life without being in control?  I think it is, and I’ll be interested in knowing if you agree after you’ve finished reading this.

What is control, anyway?  For too many of us, it’s having a rigid set of rules by which we lead our lives starting from what time we get up each morning, what actions we take, where we work, who we associate with…all the things we do…from which we never vary.  Nor are we inclined to allow others around us to vary either. What happens, unfortunately, is that when we think we are in control and someone else breaks the rules, or some unforeseen event intercedes, we have no guiding compass to return us to life as we know it.  We only know about the box we created, and we become desperate to find an old solution to a new problem.  If we can create space for out-of-the-box experiences, however, we allow new solutions from potential sources we previously would not have considered when we encounter life’s challenges.

If you want to gain more control in your life, then, you may want to consider having fewer controllers.  In other words, blur the lines, lighten up, and experience more of life.

To be in control while out of control, however, you do need a few guidelines.  Here are my suggestions:

  1. Always be curious but open.  One of the toughest tasks we have is to be in a situation without judgement.  For example, when I was diagnosed with breast cancer several years ago, I struggled not to compare my situation with several of my relatives, and my friends who had also been likewise diagnosed.   I admit, I wanted to panic, to assume the worst would happen.  I chose not to.  Sometimes only moment by moment, but I persisted in looking at all potential treatment options before making a decision.  By not rushing to judgement, I put myself in control.  I gave myself the calm confidence of accepting my fears, while open and curious about what lessons I might learn.
  2. Transform your journey.  When you step out of your comfort zone to explore something new, you create the potential for new relationships and a different way of being.  You can just enjoy your journey, which would be more than many do, or you can deliberately choose to transform your journey to delve into the mystery and opportunities that abound all around you.   Have you always wanted to know what it would be like to create an entirely different identity for yourself?  For example, if you’re currently an accountant, but love photography, and can picture yourself (pun intended) as a world-renown photographer, begin your transformational journey by investing in yourself with photography classes and camera, and read the biographies and autobiographies of successful photographers…without attaching to any fear that you can’t do it.  While it doesn’t sound that tough, most people don’t do it, because it feels out of control.
  3. Be of great faith.  Within our cultural background, criticism of any failure is exceedingly common, and one of the biggest deterrents, I believe, to allowing us to believe that it’s good to stretch into bigger dreams and goals. Yet when you step outside the box to truly consider a broader perspective, and take risks that feel even moderately out of control, you can also find great great joy and great success, even when you stumble on the way.  Do you know of any successful people who wouldn’t tell you they have had failures?  I don’t.   Yet they go on; learn from their efforts, and have faith that success is theirs even when they haven’t achieved it…yet.

So, are you ready to give up a little of that rigid control that’s been holding you back from exploring your potential and reaching for the life of your dreams?  Maybe you need a coach or mentor. It’s very helpful, as there’s nothing like someone with whom to share the journey, to help you hold yourself accountable to achieve whatever it is you set out to do.  I have more than one and have developed a network of supporters who help me control my overarching objectives without letting me stay in my old comfort box or zone.

Learn to let go of control so you can control a bigger life.   I did.  It’s been my greatest success …to date.


Why Don’t You Just Quit?

You have a job.  It’s not a great job.  Well, let’s get honest…it’s boring, tiring, tedious…and your boss is in your face all the time.  So why not bag it right now, and go look for the job of your dreams?

Well, maybe because you’re not stupid.  Or foolhardy.  Or just plain nuts.  Now I’m not saying you should stay in a job if you’re being abused…physically or verbally.  What I am saying is there may be another way to look at where you are. Continue reading

How to Reduce Your Stress and Recharge Your Life

Are you stressed…losing sleep over your finances, your health, your relationship or your job?  You’re not alone.  There are, however, some steps you can take to reduce your stress and increase your ability to take charge of your life experiences:

  1. Take the time to assess your stress levels. 
  2. Learn relaxation methods, including Emotional Freedom Techniques, meditation, yoga, biofeedback, or other ways of reducing cortisol, your body’s stress hormone.
  3. Make a gratitude list. Continue reading

5 Ways to Effectively Use Social Media Marketing

How do you stand out from your competition?  When there are many choices from which to pick, why would your prospects come to you, and clients return to you?

What is the one thing, or the many things, you can demonstrate through social media, that most effectively markets your wares and/or skills?

Are your business strategies transparent throughout your organization, including, and most particularly in your social media content?

Let’s take a look at what you are saying…on your website and on all of your social network sites…consistently. Continue reading

How to Keep the Sky from Falling

Who else is tired of all the fear-mongering?   Headlines  like these:  “Hurricane threatens to destroy thousands of homes and business.  What will happen when the next earthquake hits the United States?  The impending fire danger could take millions of acres and threatens hundreds of homes and lives.  The economy is faltering.  The economy staggers.  Thousands fear for their jobs and see themselves facing homelessness.”

Who else has figured out that it is the sensationalizing that has created all the fear and panic, not the events themselves?  Absent all the media attention, weather-related events such as hurricanes, tornadoes, earthquakes and fires…which have been occurring since time began…would be covered factually and as a natural life event rather than an epic catastrophe.

I take nothing away from the individual pain and suffering that is felt when a major drama plays itself out. The sensationalizing of it, however, does in fact remind me of the story of  “Chicken Little.”  Continue reading

Action, Reaction, or Stretch

Now is the time for all good business men and women to “socialize” in a new and revolutionary way…action versus reaction.

Stop listening to the news reports.  Stop buying into gloom and doom.  Stop putting on your “worried face.”

Instead, start looking for new opportunities.  In your business niche, how can you lead a revolution of expansion that will help put our country on firm financial ground?

To begin, you can do the following:

  • Lead with your heart.  Find ways, such as volunteering your services in your community programs.  What skills do you have that might be useful?  For instance, if you’re a webmaster, now might be a great time to help community service programs build websites to announce program needs and how they can be filled.  Solicit your friends and neighbors. Help others find ways they can make a contribution…and remember…everything helps. Continue reading